Author:
Evaluation:
Published: 16.10.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Campbell Soup Company', 1.
  • Essays 'Campbell Soup Company', 2.
Extract

Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly, Campbell's products spread all over 3 segments of condensed soups, ready-to-serve soups and dry soup, and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC. …

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