Evaluation:
Published: 19.08.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Defining Marketing Paper', 1.
Extract

This paper will present my personal definition as well as two other sources found on the Internet. I will explain the importance of marketing and its role in organizational success. I will then give real-world examples that will support my explanation regarding marketing.
Marketing has been a term that can have several meanings for me. It can mean advertising, where campaigns are devised to sell a product or service to the mass consumer market. It can mean research into developing new products and finding where these products fit into the consumer markets. …

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