Evaluation:
Published: 03.12.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Kmart Corporation', 1.
Extract

In 1997 Kmart Corporation was the second largest full-time discount retailer in North America with over 2,200 stores. But the company was struggling, with losing billions of dollars in sales. They were falling behind their top rivals Wal-mart and needed firm management and implement new plan that they could stick to it. They are lagging behind their competitors in other areas as well like customer service and technology.
If it seems that they have failed to implement a consistent technical strategy, it may be because they have changed leaders so many times. …

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