Branding

Branding means – developing a brand. Brand has at least five different meanings.

1.The word brand is used to designate a trademark
2.The word brand is used to designate products of a certain make.
3.The word brand is used to designate various product lines in a company
4.The word brand is used to designate the sum of tangible and intangible assets connected with a specific product or a company
5.The word brand is used to designate anything famous (David Bechem is a brand)

Short history of a brand

Two hundred years ago - the brand was a mark of ownership
…