Author:
Evaluation:
Published: 23.09.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Strategic Marketing Management of "Dell"', 1.
  • Essays 'Strategic Marketing Management of "Dell"', 2.
  • Essays 'Strategic Marketing Management of "Dell"', 3.
  • Essays 'Strategic Marketing Management of "Dell"', 4.
  • Essays 'Strategic Marketing Management of "Dell"', 5.
  • Essays 'Strategic Marketing Management of "Dell"', 6.
  • Essays 'Strategic Marketing Management of "Dell"', 7.
Extract

This MBA level essay talks about the future of Dell and how it can sustain the success and growth it have been enjoying for the past few years, taking in consideration the current economical difficulties that the US economy is facing. The "Dell - The New Horizon" case from Harvard Business School inspired and provided important data for this analysis. Titled "strategic marketing Management of Dell" the essay answers questions such as:
1)Based on a thorough analysis, identify and discuss the factors that have made Dell a success to date.
…

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