Researching Women and Boardsports

Women's Boardsport Industry
There is an immense growth potential in the women's portion of the boardsports market but this is a hard market to predict. In the article, found on Transworld Business's website, A Year in the Life examines the popularity of the industry of women's boardsports. The general purpose of the research was to determine marketing strategies aimed toward women in boardsports with respects to spending and participation habits.
In 2004, Board-Trac reported that of the 11.9 million skateboarders, fifteen percent were women. …