Author:
Evaluation:
Published: 15.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Research Papers 'Cigarette Advertising Analysis', 1.
Extract

Which advertisement do you think will sell the most products? Which is the most creative? Is there anything you would change in either of the ads?
I think, that ‘Winston” sells most products than ‘Barclay”, because ‘Winston” cigarettes are available in 10 cigarettes packaging, but ‘Barclay” not. And “Winston” are cheapest than “Barclay” and so on. I would change ‘Winston” ad visual shape, something like “Barclay” ad.
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