Evaluation:
Published: 09.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Marketing 21', 1.
  • Essays 'Marketing 21', 2.
  • Essays 'Marketing 21', 3.
  • Essays 'Marketing 21', 4.
  • Essays 'Marketing 21', 5.
  • Essays 'Marketing 21', 6.
  • Essays 'Marketing 21', 7.
Extract

TROY'S ASSIGNMENT
Index
page
1 Cover page
2 Index page
3-8 Part 1 - The macroenvironment
8-14 Part 2 - The marketing mix
15 Bibliography
INTRODUCTION
Within this report the macro-forces of an industry will be analysed, continuing on to compare
the marketing mix of two organisations within that industry. All organisations - with their
suppliers, customers, competitors, and publics - have a macroenvironment. This environment
consists of macro forces that act on and affect the organisation and are generally outside their
control, as opposed to the micro forces which also affect the organisati…

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