Implement and Monitor Marketing Activities: Virgin vs. Qantas

Virgin vs. Qantas
In making a comparison of the offerings between the two airlines, Virgin and Qantas, there are a variety of methods one can use to show the differences between the services offered and their various prices, which will be looked at. Primarily, the marketing mix aspects of price and promotion will be concentrated on for this assignment when looking at various attributes, product description, pricing structure and product variations.
When comparing these two companies, one must look at brand image. …