How Public Opinion Really Works

In "How Public Opinion Really Works", Daniel Yankelovich provides his opinion about the true workings and shifting of the poll numbers. He feels that, in reality, many polls are false, taking the temperature of the people long before an adequate reading can be made. There are supposedly seven stages to this more "biological process" of forming public opinion; each important in coming to a well thought out public judgement.
Yankelovich first explains that public opinion develops over a long period of time for any issue.…