The Marketing Department of Mtone Wireless Inc

1.0 Introduction
In past years, the marketing department of Mtone Wireless Inc built strong barriers around the various marketing integrated marketing and promotional functions, and planned and managed them separately with different communications budgets, different views of the market, and different goals and objectives. These marketing people failed to recognize that the wide range of marketing and promotional tools must be coordinated to communicate effectively and present a consistent image to target markets. …