Author:
Evaluation:
Published: 29.05.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Summaries, Notes 'Marketing Proposal for a New Product', 1.
  • Summaries, Notes 'Marketing Proposal for a New Product', 2.
Extract

Situation Summary
Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today's life style.
Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to market by August 2003.
The potential market for Lightfoot is very promising in Belgium. …

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