An exploratory study of the Asian youth markets behaviour towards Asian tour operators

TABLE OF CONTENTS:
1. RESEARCH PROBLEM:<Tab/>2
2. RESEARCH OBJECTIVES:<Tab/>2
3. LITERATURE REVIEW<Tab/>3
3.1. ATTITUDES AND CHANGED ATTITUDES<Tab/>3
3.2 PERCEPTIONS<Tab/>6
3.3 CONSUMER DECISION MAKING PROCESS<Tab/>10
3.3.1 Types of Decision Making<Tab/>10
3.3.2 Typical Decision Making Process<Tab/>12
3.3.3 Evaluation of Alternatives:<Tab/>14
3.3.4 Product Choice<Tab/>15
4. SYNOPSIS:<Tab/>16
5. REFERENCES<Tab/>17
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