Evaluation:
Published: 13.11.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Advertising', 1.
Extract

Nowadays, advertising plays a major role in everyday life. Companies are constantly searching for new ways to attract potential customers and to distance themselves from traditional and outdated marketing methods.
One very effective form of advertising which is widely used is "shock advertising". It is usually used to highlight a problem and by exposing this problem in a stark and shocking manner so as to leave an imprint on the viewer. …

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