Apple Computer Case Study

Apple Computers is perhaps the one computer company with the most interesting story line ever. Most people wouldn't associate a simple computer company with a long and dramatic tale filled with ups and downs however Apple's story is just that. The first major computer company to hit the personal computing market, one would think that Apple would be a more common and familiar name than Microsoft is today in the computing world. However, this is clearly not the case. Apple's story is filled with many advantages that, for one reason or another, failed to capture the hearts and minds of the…