Author:
Evaluation:
Published: 08.04.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays '"VW Rethinks Its High-Testosterone Ads": Volkswagen', 1.
Extract

This reading of The Wall Street Journal article, "VW Rethinks Its High-Testosterone Ads", Volkswagen responds to the request of Miami customers, Cuban-dominated Miami customers. "In English, Turbo-Balls might not sound so offensive, but in the Spanish-speaking community, it will always have a vulgar connotation." (Jordan)
Volkswagen removed billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics.
The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones." …

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