Strategic Plan Analysis - Barnes & Noble

Barnes & Noble is a company that was founded and owned by actual booksellers. To this date, they are the nation's largest bookseller and employ more than 50,000 booksellers in the 800 stores around the nation. Leonard Riggio is the founder and chairman with a vision that bookstores could be the place where people could be and become (www.barnesandnoble.com). In this paper I will look at Barnes & Noble's vision, goals and objectives as well as their strategic plan and will give a SWOT analysis of the company.…