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Author:
Evaluation:
Published: 10.10.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 1.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 2.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 3.
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  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 5.
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  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 7.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 8.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 9.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 10.
  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 11.
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  • Essays 'Wireless Internet at McDonalds - Complete Marketing Plan', 15.
Extract

Company Overview
<Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonald's.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company began as a simple food processing and assembly line at a small drive-in restaurant; business expanded slowly. Noticing an oppo…

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