Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Marketing 388 Assignment 1 Avon Ladies', 1.
  • Essays 'Marketing 388 Assignment 1 Avon Ladies', 2.
  • Essays 'Marketing 388 Assignment 1 Avon Ladies', 3.
Extract

Factors in Avon's microenvironment leading to shape its marketing strategies:
<Tab/>The company's top management: In 1988 Avon's CEO James E. Preston introduced various changes and applied modifications to Avon's business structures which directly affected its marketing strategies. Andrea Jung who later became Avon's new CEO partnered with Mattel and made more changes such as the "Let's Talk" campaign and the alliance with Roche Consumer Health geared Avon to a new level of marketing planning and development.
<Tab/>The company's decision…

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