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Author:
Evaluation:
Published: 06.12.2005.
Language: English
Level: College/University
Literature: n/a
References: Not used
  • Summaries, Notes 'The Gillette Company', 1.
Extract

The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses.
The Company's strategy is to manage its business with a long-term, global perspective.
They demonstrated ability to generate long-term, profitable growth in a changing global marketplace rests on several fundamental strengths. …

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