Managing the Total Marketing Effort

Spider-man Spins a Promotional Web on the Web
The movie Spider-man has hit new box office highs as it has taken the movie industry by storm with its May 2002 introduction. In addition to smashing records, the movie also pioneers a new first, as it used its Web site as a promotional tool to hype the movie over a year in advance of the movie debut. Quite intentionally, the launch of the Web site marks the 38th anniversary of Spiderman's first appearance in his own comic book. This exercise will give you a chance to explore this ground breaking Web site with a cinematic feel. With the use of…