Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'SMS a Marketing Opportunity', 1.
  • Essays 'SMS a Marketing Opportunity', 2.
Extract

Marketing Opportunity
Cool idea of innovating SMS: Do you want to have ORVASMS today?
SMS, or text messaging, is a feature available in most modern digital phones. Users send and receive short text messages (approximately 160 characters) from one mobile phone to another. The receiver sees the message displayed on the phone. The text message can be delivered whether or not the phone is engaged in a call. The message is automatically saved, and can be read at any time (Kornblum, J. 2004). …

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