Promotion Strategies

Did you happen to catch the season finale of "Friends" on May 6th? "The exhaustively hyped series finale of "Friends" drew 52.25 million viewers for its extended 66 minute running time." A 30-second commercial spot garnered a cool $2 million, costing advertising heavyweights such as Allstate, Anheuser-Busch, Chevrolet, General Electric, Hewlett-Packard, as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media's and telemarketing's role as part of the promotional mix, who pays for them, and how they are perc…