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Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Southwest Airlines Case Study', 1.
Extract

1. Strategic direction of Southwest airlines:
Southwest Airlines practices unconventional approach to its overall operations in order to make is the most profitable airlines. Its online reservation system does not rely on agents or other third parties to do the reservation rather its online reservation can only be done through the airline's website. This helps in saving millions of dollars in commissions to agents.
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