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Evaluation:
Published: 17.04.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'A Glimpse of a True "Toy Story" The Mattel Legacy', 1.
Extract

From a side project of creating dollhouse furniture from picture frame scraps, to the world's biggest toy company, Mattel is indeed the international icon and toy standards guiding force. From the introduction of Barbie back in 1959 to the most sought after toy of a decade, yep I am talking about the cute, bright red furry, big yellow nosed, laughing, jiggling, wiggling, I own 3, can't love him enough, super record breaking top selling Tickle Me Elmo. Mattel's success through the years can be credited to exceptional employee/employer relations, creative and unique innovations, and of course a plethora of toys, toys, toys!!…

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