Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Summaries, Notes 'Harley Davidson Case Analysis', 1.
  • Summaries, Notes 'Harley Davidson Case Analysis', 2.
  • Summaries, Notes 'Harley Davidson Case Analysis', 3.
  • Summaries, Notes 'Harley Davidson Case Analysis', 4.
Extract

INTRODUCTION
Company Mission Statement:
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments"
Company Vision Statement:
"Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). …

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