Author:
Evaluation:
Published: 05.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Public Relations Roll', 1.
  • Essays 'Public Relations Roll', 2.
Extract

Abstract
<Tab/>Bausch & Lomb presented PureVision about two years ago in Hong Kong. Due to some reasons, the product was not promoted when it was first launched. The sale of this product is unsatisfactory, and the management would like to boost the sale by kicking off a PR campaign. This PR campaign was planned by linking the 'planning model' and 'evaluation model'.
Public Relations Roll
<Tab/>Bausch & Lomb is an eye-health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft…

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