Case Study - Intel

KEY DRIVERS
What drove Intel? Craig Barrett, appointed executive vice president in January 1990, believes that "the world changes and the centre of gravity shifts. We need to shift with it." . Intel recognises the need for continually analysing and reviewing its strategies in order to meet the changes and challenges that come from the external environments so as to meet the stakeholders' expectations. Intel strives for business renewal and revitalisation as a way of dealing effectively with the impact of the information society on today's dynamic industry. …