Author:
Evaluation:
Published: 03.11.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Supermarket Industry', 1.
  • Essays 'Supermarket Industry', 2.
  • Essays 'Supermarket Industry', 3.
  • Essays 'Supermarket Industry', 4.
  • Essays 'Supermarket Industry', 5.
  • Essays 'Supermarket Industry', 6.
  • Essays 'Supermarket Industry', 7.
Extract

The overall emphasis on non-price characteristics and the relative
importance of the different characteristics in all countries provides
opportunities for retail managers to differentiate their firms away
from pure price competition. These consumer responses have been
important in shaping the marketing strategies of the food retail
companies and have allowed a range of strategies which range from an
emphasis on discount prices, to pure quality and service
considerations. …

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