Is Mcdonaldization Inevitable?

Is Mcdonaldization Inevitable? George Ritzer's, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization "is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world" (Ritzer, 1). Ritzer focuses on four major foundations of Mcdonaldization: efficiency, calculability, predictability, and control. These are the commandments of any rationalized corporation. …