Customer Value for B2C

Executive Summary
There is no accurate and certain answer to define customer value and how much a customer worth is. This report will discuss this issue in detail.
The report is mainly divided into four parts. Part one gives different definitions and viewpoints of customer value from different authors, practitioners and consultants. These definitions are presented in different situations. Part two present several methods to measure customer value. Part three explains the suitable definition, measurement for business to consumer. …