The Eurovision Song Contest and European Bro... / ID: 647802

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ID number:647802

Author: angel (6)

Evaluation:

Published: 02.03.2010.

Language: English

Level: College/University

Literature: 17 units

References: Not used

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Extract

Main organiser and owner of the ESC is European Broadcasting Union (EBU) - the largest professional association of national broadcasters in the world. It serves 75 active Members in 56 countries in Europe, North Africa and the Middle East together with 43 associate Members around the world. The list of all of them can be found in Appendix 3 (EBU, 2009). As the member states have stretched geographically, there are several countries outer of Europe that are members, containing broadcasters from the North African countries Tunisia, Egypt, Algeria and Morocco, as well Lebanon, Jordan and Israel, and, Canada and Japan. At the same time the only completely non-European nation in the contest is Israel (Gripsrud, 2007). A large amount of the organization of the ESC is in hands of the Host Broadcaster of the event. The EBU supports the Host Broadcaster; it also takes care of brand management, international marketing activities, general communications and the official website (Eurovision, 2009). However, the EBU is not involved in the national selections. But it asks for full information on the chosen procedure (Eurovision.TV, 2009). The Eurovision Song Contest Reference Group is the official Expert Committee for all Members, its aim is to guide and control the ESC. Procuring the financing, developing the brand, increasing awareness and overseeing the yearly preparation by the Host Broadcaster, as well as approving the development and future format of the ESC are the main tasks of it. Speaking about the Host Broadcaster, traditionally, the ESC is being produced by the national public broadcaster of the country that won the year before. This year it is Channel One Russia. It works in close cooperation with the EBU and over 40 participating Member Broadcasters from across Europe. Each public broadcaster participating in the ESC appoints a Head of Delegation - the leader of the participating country’s delegation and the EBU’s contact person (Eurovision, 2009). …

Author's comment

In this essay the Eurovision Song Contest (ESC) and its main organisation will be discussed. Events history, profile, organisation, and management issues will be covered. The strategic considerations for the organisational growth and development of the ESC, the evaluation of the structure of the European Broadcasting Union (EBU) – owner, will be discussed, as well evaluation of the environment of the EBU and discussion about decision making process will be included. The ESC planning approaches and brief review, evaluation of other management issues, trends and challenges facing the ESC organisers will be mentioned. According to theory there are several ways how to categorize events, including size, content and form. Special events vary in size and complexity, from small and simple, such as the village fête, to the huge, complex and international, such as the Olympic Games (Shone, 2001). Figure about types of events can be found in Appendix 1. The ESC is live, annual, televised music competition that has been held among active member countries of EBU since 1956. It is one of the world’s longest-running television programmes. The first ESC was held in Lugano, Switzerland, and was passed to less than ten nations. Since that time the contest has developed into a spring ritual and become a genuine European tradition which now is viewed by 600 million people in 35 countries, including several in Asia and the Middle East (Murray, 2009). The large audience makes it as one of the world’s most-watched non-sporting event. In 2009, the contest will be held in Moscow, Russia, celebrating the ESC 54th anniversary. According to the ESC Rules all member countries present a song to be represented on live television. To find out the most liked song in the contest, cast ballots for the other countries’ songs. Participating countries take part in contest through one of countries national EBU member television stations. These stations duty is to pick out a singer and a song that will stand for their country in the ESC (EBU, 2009). According to Ugreóic (2003) the ESC is many European’s favourite annual television entertainment, a grandiose presentation of European pop music art.

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Art, History and Culture

History, Culture

The Eurovision Song Contest and European Broadcasting Union