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ID number:875705
Author:
Evaluation:
Published: 11.11.2009.
Language: English
Level: College/University
Literature: 7 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Introduction    3
  About the Coca Cola company    4
  Beginning of Coca Cola    4
  Coca Cola advertising    5
  History of Coca Cola television advertising    5
  Conclusion    9
  References    10
  Glossary    11
Extract

Introduction
You may know The Coca-Cola Company as the largest beverage company with the most extensive distribution system in the world. You may know they simply as Coca Cola- the world's most valuable brand and a global icon. But they are so much more. They are a nonalcoholic beverage company with an ever-expanding portfolio of choices to meet consumer needs. They are a global citizen committed to making a difference on the planet. They are operating with renewed vigor to increase profitability and to strengthen relationships with their business partners. And they are passionately working, along with their bottling partners, to ensure the sustainable growth of their business. They 're paying attention to what the world wants to drink. They bring to the world beverage brands that anticipate and satisfy people's desires and needs. They do more than market the beverages the world loves. They make a difference in local communities.
And thats why we love the taste, we love the ads and we love the Coke side of life.
So the aim of my report is to explore the most popular beverage compony’s in world advertising success key.…

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