Advertising by Cleaning Streets
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Today the majority of companies are already promoting themselves and it is really hard to stand out of the others. A way how to achieve it is to use more and more innovative marketing approaches. One of them is eco-advertisement, which is very appropriate for current environmentally concerned society.
In our report we examined the possibility of introducing eco-advertisements in Latvia. The idea of eco-advertisement is that the advertisement is made by cleaning streets that at first sounds confusingly simple. The technique is that high-pressure water and steam spraying machinery is used to wash dirty surfaces as pavements and streets, using brands, logos and adverts as a stencil. Such companies are already established in the UK and Netherlands. Our research question is: whether the conditions in Latvia are fitting to successfully introduce eco advertisements?
To examine our research problem we used both quantitative and qualitative research. We conducted a quantitative survey with pedestrians. The data was further used for analyses with the statistical software SPSS. Qualitative interviews with our actual customers – companies were carried out to determine the potential demand of such a marketing mean.
Further we conducted a SWOT analysis and gave overall recommendations how the company should try to penetrate the Latvian advertising market.…
- Advertising by Cleaning Streets
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