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ID number:731788
Evaluation:
Published: 09.06.2009.
Language: English
Level: College/University
Literature: 7 units
References: Not used
Table of contents
Nr. Chapter  Page.
  ABSTRACT    2
  INTRODUCTION    4
  IDEA DESCRIPTION    5
  MARKET OVERVIEW    6
  IMPLEMENTATION STRATEGY    8
  DATA DESCRIPTION    10
  DATA ANALYSIS    11
  Pedestrians’ viewpoint    11
  Companies’ perspective    14
  SWOT ANALYSIS    17
  CONCLUSION    19
  WORKS CITED LIST    20
  APPENDICES    21
Extract

Today the majority of companies are already promoting themselves and it is really hard to stand out of the others. A way how to achieve it is to use more and more innovative marketing approaches. One of them is eco-advertisement, which is very appropriate for current environmentally concerned society.
In our report we examined the possibility of introducing eco-advertisements in Latvia. The idea of eco-advertisement is that the advertisement is made by cleaning streets that at first sounds confusingly simple. The technique is that high-pressure water and steam spraying machinery is used to wash dirty surfaces as pavements and streets, using brands, logos and adverts as a stencil. Such companies are already established in the UK and Netherlands. Our research question is: whether the conditions in Latvia are fitting to successfully introduce eco advertisements?
To examine our research problem we used both quantitative and qualitative research. We conducted a quantitative survey with pedestrians. The data was further used for analyses with the statistical software SPSS. Qualitative interviews with our actual customers – companies were carried out to determine the potential demand of such a marketing mean.
Further we conducted a SWOT analysis and gave overall recommendations how the company should try to penetrate the Latvian advertising market.…

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