Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
1 182 Ft
You save:
225 Ft
Discounted price*:
957 Ft
Purchase
Add to Wish List
ID number:101593
Author:
Evaluation:
Published: 11.12.2013.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Opportunities
Global expansion, especially on emerging markets
Further capitalization on the „Going green movement”
Providing instore food courts

Threats
Copying IKEA’s model of low cost flat packed furniture by other retailers
Regulations differ from country to country
Smaller amount of first time purchases
Different economical situation in IKEA’s customers countries.

Location and retail strategy
Single-level stores are located in areas where the cost of land is lower comparing to other locations.
The goal of the company is that every customer has enjoyable experience through IKEA store.
The majority of IKEA stores are located outside of city centre, primarily because of land cost and traffic access.

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Retail Marketing Strategy of "Ikea"”.

Link to paper:
https://eng.ekonyvtar.eu/w/101593

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register