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ID number:787700
Evaluation:
Published: 04.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

One of the biggest recent trends in Internet technology is the infiltration of advertising into all aspects of interaction with the web. Spy ware, whilst considered an annoyance by many individuals, is a clever attempt by web marketers to target Internet users with the advertising they want at the right time while in the convenience of their own homes.
Spy ware is software designed to detect what customer's Internet browsing patterns are and based on these find out their interests. These "interests" are then used to provide advertising targeted to the consumer's buying needs.…

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