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ID number:332339
Evaluation:
Published: 03.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important because it builds relationships with consumers and is a guarantee that what they like about a product will be there every time
Brands have become a critical issue in the marketing of products because it is everything you do to get your business known and to enhance its reputation. …

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