Case of "Sutera Liner" / Essays / Management / ID: 588046

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ID number:588046

Author: Anonymous author (2)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

BACKGROUND
Sutera Liner was registered on 22nd April 1998 and its core business is provision of express bus services. The business started in 1996 when Abd Rahim Mohamed (Hj Rahim) acquired a dormant bus company, Tembah Sdn. Bhd. Tembah was formed way back in 1981 and was issued with licences to operate on the Kuala Lumpur-Kota Bharu route, however the company operated only for a short period and subsequently ceased activities. Hj. Rahim's rationale for buying Tembah is to utilise its operating licence for the KL-Kota Bharu route as LPKP ceased issuance of new bus permits.
Later In the fo…

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