A Detailed Investigation into a Specific Genre of Print-Based Advertising
"A genre is a form of or category of a specific type of artistic work or literature that has specialised techniques or characteristics."- HyperDictionary.com. Companies continually use conventional images to sell their products, for example images of shiny new cars and beautiful women. There images audience-reception models are used to gain information about the consumer and then to decide on the 'type' of advertisements to produce. However, since the beginning of advertising the same devices have been used over and over again. These devices can be broken down into several audience reception models.
The Hypodermic Needle Model, this is when the audience are perceived as passive consumers (i.e. the audience is seen as not thinking and powerless), and they are 'injected' with information. This type of model is usually used for propaganda, to influence people's ideas and attitudes towards a certain subject, such as politics. The Uses and Gratifications Model, the audience here are perceived as active and decide what they want from the media.…
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